A different type of marketing company.
He works directly with dental practices, healthcare businesses, local service companies, and founder led brands across the United States.
His work focuses on connecting advertising, search visibility, website performance, conversion tracking, reporting, and business operations into one measurable growth system.
Allan founded Concepcion.Work to build a different type of marketing company.
Instead of separating advertising, SEO, websites, analytics, and reporting across multiple vendors, Concepcion.Work operates these areas together.
Allan remains directly involved in client strategy, marketing audits, paid media direction, website strategy, analytics, reporting, and the systems used to measure performance.
- Google Ads and paid search strategy
- Search engine optimization
- Dental marketing
- Website strategy and conversion optimization
- Local search visibility
- Marketing analytics and attribution
- AI search visibility
- Generative AI marketing workflows
- Business process automation
- Marketing reporting systems
Austin based, working across the United States.
Concepcion.Work is an Austin based advertising, SEO, website, analytics, and AI operations company serving clients throughout the United States.
The company works extensively with dental practices and other service businesses where customer acquisition depends heavily on search visibility, paid advertising, website performance, and accurate lead tracking.
Allan leads strategy across these areas while working with a distributed team responsible for development, design, paid media, content, client services, and marketing operations.
Patient acquisition, measured.
A significant portion of Allan's work is focused on dental marketing.
This includes helping practices improve patient acquisition through Google Ads, local SEO, website development, conversion optimization, content strategy, analytics, and emerging AI search platforms.
Outcomes, not impressions.
Allan works directly with paid search and organic search strategy.
His approach focuses on measurable business outcomes including qualified calls, form submissions, booked opportunities, lead quality, and customer acquisition.
The site is the conversion system.
Allan oversees website strategy at Concepcion.Work.
The website work connects user experience, search visibility, conversion strategy, tracking, and content.
Visible where the answers get written.
Allan works on how businesses appear across AI assisted search experiences, including Google, ChatGPT, Gemini, and Claude.
This covers the same foundations that support traditional search visibility — clear entity signals, structured data, and content that answers the questions buyers actually ask — applied to assistants that summarize and cite sources rather than list links.
Austin, Texas.
Allan Concepcion is based in Austin, Texas.
Concepcion.Work serves businesses throughout the United States.